5 steps to improve your website SEO

In order for your website to be found you need to Optimize your website for Search Engines to find your business online. You need to make sure the search engines such as google can actually read and understand your website in order to put it in front of their customers (those that are searching the keywords). Search engines should be able to read your website to see what it is about and also they need to find out if it is attractive to the viewer. By attractive I mean if it is exactly what they are looking for, and your website would deliver what they need, or can answer their questions, the pages are not broken, and it is useful, and view able on their device.

You need to communicate with search engines first through your website so that they show your site to the viewer.

Search engines are getting smarter but that doesn’t mean they can read your mind and intentions. You have to make sure you can communicate to the search engines about who you are, what you do, how professional you are in your field and how you can help people that are looking for your products or services.

Here are 5 very important steps you can take today to make sure you are communicating with the search engines in a right way.

  1. Keywords: you need to make sure you know your keywords. Keywords are words that describe your business. And once you have your keywords you need to make sure to use the keywords in the urls and content of your site. Don’t over do it. Keep in mind that you don’t want to force anything. If you do it right search engines will find you. So use the keywords naturally in the content and the urls. For instance if you are a fitness coach in Toronto one of your keywords can be toronto fitness coach or fitness trainer in Toronto and other keywords related to losing weight and getting fit and healthy.
  2. Accessibility: Is your website visible on all devices? Is it user friendly and easy to navigate? Can users find what they are looking for easily on the site? Is it mobile responsive and mobile friendly? Is your site consistent using different browsers? What is the load time? You want a website that loads fast, people won’t wait for your site to load. Your site should be user and mobile friendly meaning that people can easily find what they are looking for and on mobile it is also easy to navigate. You need to have your site mobile responsive. Accessibility is all about user experience and how they see your site and browse through it to find what they are looking for.
  3. Setup your social media profiles, and put your location in the exact format you have on your contact page. This is very important for your local SEO. You need to have your location address in the same format everywhere on the internet.
  4. Get reviews, on google and other websites where customers can write about their experience. Ask your happy customers for reviews. And don’t worry about negative comments. The negative ones are actually an opportunity for you to answer them and show your care and customer service.
  5. Links are important for your website. Find authority websites in your field and contact them and see how you can have them post your link. Having links on other websites show search engines that you have something of interest to people. Make sure you don’t post your link on spam websites. This has negative effect on your seo.

Once you have these, you can use services such as google analytics to see the number of visits to your site, duration, and many more information that help you easily learn about your customers’ behavior and learn about the performance of your site. This is a very valuable information. You have to always set goal, monitor, measure, and make changes accordingly to your site to see improvement and results.


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Can I take care of my own Online Marketing?

Who doesn’t want to save some money by taking care of their own online marketing? The big question is that Is it possible?

Yes, of course. It is possible and if you can’t find a good marketer to take care of it for you it is always a great idea to do it yourself. Because without marketing there is no business.

How can you take care of your own online marketing?

You can start reading about it. First you should understand what is online marketing all about. In short it is how you brand and present yourself online. It is how visible you are to those who are searching for services such as yours. And it is about making the right first impression. And turn the visitors into customers.

Digital marketing works best when you know your business well. When your business model is strong and you already know your uniqueness, and what differentiates you from your competitors.

Sometimes it is hard to see all the great things you have which makes you different from others in your field. So from now on listen to your happy clients and ask them what they thought about you and your services. These will give you good reviews to share on your site and social media. And these reviews will make you understand what people and your clients see in you.

There are two parts for a successful Online Marketing. One is Creative and another is Technical. The technical part is about things that have to be done on your website. There are many things that should be done right when your website is built to make sure search engines can find your site when people look for your services.

Things like headers, content, tags, code, image names,… If you don’t have access to the back-end of your site and if you can’t make changes to it then you can’t do this on your own and you would definitely need help. You can of course ask someone to teach you on how you can take care of this part. It shouldn’t take long to learn about it. The tricky part is to be committed and actually put time to do these things.

The creative part is how you want to present yourself and your brand and how you want to be different with others. This is where images, videos, promotions, social media, and content come handy. Think blue sky and write all creative things you can imagine to make the connection with your target market and show your uniqueness. Once you have a list start doing them one by one.

For instance if you are a dentist, see what are some common questions of your patients. And star answering those questions. Make videos and introduce the staff and your office.

If you are amazing with kids, make sure to make videos and take photos that shows that. Start helping and writing useful content on social media and on your blog.

You can also start connecting with your potential clients through other activities. For instance if you are a dentist who is also a professional tennis player start connecting with people through talking about tennis on social media. Or if you like movies share what you like and make suggestions. Your patients and clients are using different channels and have different interests. They can find you even when they are not specifically looking for your services.

So, yes you can take care of your online marketing as long as you take care of it :)

Sometimes businesses don’t ask for online marketing help to save money but they end up losing money and clients that could be theirs. Monitor your progress. Monitoring and measuring is a very important part in online marketing. If you see you are not making progress definitely get help. And if you see yourself busy with work then ask an expert to help you on your online marketing. Someone who cares about your business and success as much as you do.




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