Website is what you need to have to introduce your business, services to your audience and make connection with them and deliver your message. Your website should be well optimized for search engines. Meaning that when people search for products or services that you are offering search engines bring them back the results. You want search engines understand your website and your business in order to put your site in front of the users.
Your website should have a professional look and be user friendly. Your website is your first impression. You want to make the right impression. If you are expert in your field and you believe in your services then your website should show that. If people come across a poorly designed website, they’ll leave, they can’t trust you. I know we should not judge the book by it’s cover but this is business and not lala land. People judge a book by it’s cover unless they have heard so many good things about a specific book that then they don’t care about the cover and just pick the book because they know the author and the title. Now if they know the author and the title and see a nice cover, that would be even better impression.
As a start up business you have to take care of your first impression. It is the essential to get customers. Once you have them, then you and your services make them to come back. Your website should convey a tangible sense of trust and that can be done through a great looking design that is easy to browse and understand.
So make sure you have a professional looking website that is clean and delivers your message. It is easy to browse and people can easily find your services, can read about you, and find more information based on the service they are interested in.
Make the content of your website related to what you are offering. Use your keywords in the content of your site. So that search engines can find the keywords and bring your site up when someone is searching using similar or exact terms.
Have blog section and post regularly on your blog. Don’t start selling your services or products on your blog. No one is interested in these kind of posts. Make the need for them to have and to use what you are offering. For instance if you have women fashion line your posts can be around fashion and how women can look good. For instance you can write about “What different body types should wear to look good”. “Common problems when women go shopping”. And many more ideas…
You want to give your audience a reason to follow you and visit your site on a regular basis. When they need something that you are offering automatically they know where to go.
I am sure you already know the importance of mobile. People browse through their mobile and find businesses using their mobiles. Even you do the same too. So it is very important to have a mobile responsive website. Mobile responsive means to have a website that changes when people browse through mobile. Why does it have to change? To make it more readable and easy to browse on mobile devices. If someone comes on your site using mobile and your site loads slow or doesn’t change according to the device, don’t doubt that the person leaves.
The WordPress platform or even Wix give you websites that are responsive and change according to the device is being used. You don’t even need to do anything extra they care of this through their designs. If you currently have a site that is not mobile responsive stop reading this and go change your site. God knows how many clients you have lost just because of that. Google first looks at your site and if it is not mobile responsive, it gives you a negative point and shows related websites that are mobile responsive first.
Optimize for users:
It is important to have a site that is easy to browse and understand by your audience. If people come to your site and close it right away, google keeps record of that and over time it makes your site less visible to users. This is called bounce back. If you have high rate of bounce back you should double check the content of your website with the keywords you are using, and services you are offering to make sure all are related. Don’t use keywords and tags that are not related to your post or services. If you are giving online ads make sure your ad is in line with your keywords and the service you are offering. Search Engines wants to give users (people that search for something) the best possible experience. You should give your audience the best possible experience too in order to rank higher by search engines over your competitors.
SEO means Search Engine Optimization. Onsite SEO means things you take care on your site to make it optimized for search engines. This includes the content you are writing on your site, the heading you are using, the name of the images you have on your site, anything that is written in text and can be read by search engines. Make sure to use your keywords and make your site the most relevant result to what you are offering.