Integrated marketing is the most important aspect of digital marketing for today’s businesses.
Competition is getting high and integrated marketing is the only way to make sure you are taking care of all the aspects that can put your business in the winning position.
As you know and have probably experienced yourself many people repeatedly go to businesses that have gone before and have experience with. So it is important to put yourself among the first options when your consumer searches for a product or service you have to offer. This not only brings you a customer for the first time but also has a very high chance that you can win that customer in the future. It takes a bit of creativity to set up promotions and offers to not only they would come back to you but they would also bring others with them too.
In order to have a thorough marketing strategy you have to make sure your business is highly visible online using different channels. Especially when you are starting out you have fewer data about how people find you and what channels are performing better or where your audience are spending most of their time or where they go to find businesses like yours. So it is important to be highly visible and to use all the available channels until you have enough data to work with. Then you can decide to put more of your focus on specific channels or areas where you think are bringing you most profit.
The first step in integrated marketing is to define your goal. Strategies form around your business goals. The more defined goal, the better solution you can come up with for your strategy. Also goals help you measure results.
Here are few examples in defining goals: You can for instance say you want to see increase in number of leads. Or you want to see increase in number of purchases on your site by [set a date], or increase in number of contacts by the next two months.
Just keep in mind that your goal should be Specific, Measurable, Attainable, Realistic, and can be achieved in a Time you are setting. In short your goals should be realistic and smart.
Read on How you can Define Your Brand Here.