8 Secrets to Copy that Connects and Converts

Copy is words that you write any where on your site, social media, ads,… that relates to your business and brand. Copy plays a big role in attracting your consumers attention to your business and in making the right connection with them. Copy has the power to make you money or send your consumer off your website to someone else’s. Copy writing is very important these days and there are many experts out there that their job is to write a good copy for you to introduce your brand, products, and services to your audience.

If you like writing, it is always a good idea to try to write your own copy. You know your products or services better than any one else and you are the passion and brand behind what you are offering. So you can be the best person describing what you have, to your audience.

Here I am covering few secrets, tips and tricks that would instantly improve your copy writing and make what you write stick in mind.

1- Clarity: it is very important to write a copy that is crystal clear to your audience. You want to answer questions not make questions. You have to know exactly what you want to talk about and simply talk about that. Don’t write overly clever copy or cluttered copy. What you write should be easy to understand.

2- Personality: don’t write like a robot. You can easily give some personality and voice to your copy when you write like how you talk. One trick to do that is to use contractions. So instead of writing “You will”, write “you’ll”, instead of writing “I am”, write “I’m”. You’ll see that how this one quick and simple trick changes the the tone of your copy. Make sure to find your voice and use that in all your copies.

3- Resonance: no matter what field you’re in, there are always words that you use in your field that your audience don’t know about and don’t use at all. You’re writing for them, so make sure you know their language. What words they are using to describe your services, products, and what you do. Find those words and use those only in your copy to make sure they understand you. One way is to listen to your consumer when they talk about their problems. Another way is to use Google Trends to compare words and see which ones are used more.

4- Simple: you have probably heard this “Less is More”. Tell people 10 things and they won’t remember anything. Tell them one thing, not only they’ll remember than one thing, you’ll also make them curious to learn more. One good example is First MacBook Air Ad in 2008. They could go on and on about all the features it has and once the ad is finished you’ll forget most of them. But instead they only picked one feature they wanted you to know and that is how thin the macbook is. And then they simplified what they wanted you to know by comparing it with something you already know very well “an envelop”. Click here to see the ad
Now, is there any way that you would forget about this feature after the ad is finished?

5- Unexpected: violate expectations by breaking the pattern. When writing your copy, or making your ad you can put patterns one after another to make something logical and meaningful in your readers’ mind. And then one trick to make it stick is to unexpectedly break that pattern. This also opens a curiosity gap and make your audience want to know more.

6- Concrete: Use words that people can see in their mind.  For example instead of saying property crime, you can use shattered glasses. Or instead of using estate tax you can use death tax.

7- Credible: make your message credible. Make your audience believe in what you have said. One way that is mostly used is statistics. While they are good and adds to your message credibility, they are numbers and numbers often don’t stick. They are hard to remember. Usually once people read numbers they say wow that is a good point but later on they can’t remember. Or sometimes numbers are just meaning less because they are not used in comparison with anything else. So what you can do is to use statistics in a way that is easy to understand, relate, and remember. Here is an example: if you want to say movie popcorns have lots of fat, instead of saying movie popcorns have 40 grams of fat you can say  a medium sized movie popcorn contains more fat than a bacon and egg breakfast, a big mac, and fries for lunch, and dinner steak with all the trimmings – combined! You see now you are talking to your audience in a way that they can understand and remember.

8- Emotional Stories: you can use emotions to make people care about what you are saying. See what emotion you want your audience to feel. If you don’t know the answer, you can simply ask questions. Here is one example: Why people want to use my product? because they want to lose weight. Why do they want to lose weight? because they want to fit and look great in the clothes they love to wear. Why do they care about this? because wearing what they want and looking great in their clothes give them confidence to speak louder, hold their head high, and communicate better.This is one simple example to give you a hint on the emotion that you want your consumer to feel. Which in this case is confidence and self-love. Now you can write your copy addressing this emotion and make the right connection with your audience and how they want to feel.

 

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Your Guide to attract more customers online in 2018

If you have a business you most likely have a website. If you don’t, well you should definitely act now and put yourself online because you are missing big on opportunities.

If you have a website, then you have probably heard about SEO (Search Engine Optimization). SEO is about increasing your website’s visibility to your potential clients and customers when they search for products or services similar to what you offer.

To get that visibility

  • You have to know your customers, what they want, and how you can help them.
  • You have to know about search engines and how they go through your site to understand if it is related to what people are looking for or not.
  • And you need to know how to promote your business online so that people will trust and contact you.

There are many factors that impact your website SEO success, such as:

Technical: This is about your website and how well it is made to communicate with the search engines. It is about speed of your site, your website structure, URL structure, indexing, coding, and many more…

On-page: This is about your website content. Anything that you have on your site such as text and images, videos, and the code that holds your site.

Off-page: This is anything that bring your business attention but is not on your website. Off page SEO is used to bring your business and your website, trust, authority, and show search engines and visitors that you are related to what you claim you are. Off-page SEO includes link building, PPC (ads), reviews, and social media marketing.

Now this Search Engine Optimization have been in place for many years and many businesses and people are benefiting by getting it right and gaining trust and attention from their target market.

In 2018 you can bring things to another level by thinking about “New SEO” or “Search Experience Optimization”.

Search Experience Optimization is optimizing your website for your target market in all the places your brand could possibly appear.

93% of online experiences start from search engine. This means that search engine can be your biggest advertisement medium to show your brand and business.

Ads:

When searching for a product or service google uses different ways to show you results. It shows “Ad” above organic results. This means on desktop you might be able to see only one organic result above the fold and on mobile you will only see ads. This should give you a hint that if you want to be visible you might want to try ads to reach more people.

Google’s Knowledge Graph

It also shows results on Google’s Knowledge Graph which displays basic information about your business such as Location, phone number, Ratings, reviews, hours of operation, and link to your website. This is an amazing opportunity to give your users an instant and quick information about your business. Sometimes people don’t go beyond these info and once they see your ratings, reviews, and location they will just give you a call right away. So you have to make sure that you are using this important real estate on the search engine results page to maximize your business awareness, website traffic, and conversion.

Local businesses are benefiting from Google’s Knowledge Graph with minimum effort. Here is an example:

SEO in 2018As you can see in this photo, if you give information to Google it collects all it finds to put in front of people for you.

To get the most out of your Google Knowledge Graph just make sure your business is integrated with Google+.

Use Schema Markup to communicate better with search engines. Try to get listed at Wikipedia or Wikidata.

Optimize your Google My Business page and Google Maps and create Social Media profiles.

Make sure you are on youtube, or on third party websites like yelp and amazon. Try to be visible as much as possible.

Optimize it for People

When optimizing the content of your website, optimize it for people. Get to know what your target is looking for, how they search, what keywords they use, and with voice search what they may say and optimize the content according to these keywords. Google understands the context of your content so you don’t need to over use the keywords. Make sure the content is useful and as natural as possible. Keep in mind that you want to give a good experience to the viewers of your website. You want to give them what they are looking for and make their job easier when making the decision.

If you want to know what people are looking for, you can use Google Autocomplete, People also ask, Related searches to learn about what people are looking for. This gives you a great idea on your keywords as well as how you can help your consumers.

Website Speed & Mobile First

You want your content be accessible fast regardless of what device people are using. Slow loading pages impacts your SEO performance and user experience. Having a mobile responsive and mobile friendly website that shows your site in a readable and easy to navigate way is a must have. Google crawls and indexes mobile sites first. So if your website doesn’t have a mobile version you will miss on this one.

 

Here are things you can start taking care of right now and keep going with it to make sure you are using your opportunities in 2018 to become more visible and hopefully make more conversion by attracting right traffic to your website.

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5 steps to improve your website SEO

In order for your website to be found you need to Optimize your website for Search Engines to find your business online. You need to make sure the search engines such as google can actually read and understand your website in order to put it in front of their customers (those that are searching the keywords). Search engines should be able to read your website to see what it is about and also they need to find out if it is attractive to the viewer. By attractive I mean if it is exactly what they are looking for, and your website would deliver what they need, or can answer their questions, the pages are not broken, and it is useful, and view able on their device.

You need to communicate with search engines first through your website so that they show your site to the viewer.

Search engines are getting smarter but that doesn’t mean they can read your mind and intentions. You have to make sure you can communicate to the search engines about who you are, what you do, how professional you are in your field and how you can help people that are looking for your products or services.

Here are 5 very important steps you can take today to make sure you are communicating with the search engines in a right way.

  1. Keywords: you need to make sure you know your keywords. Keywords are words that describe your business. And once you have your keywords you need to make sure to use the keywords in the urls and content of your site. Don’t over do it. Keep in mind that you don’t want to force anything. If you do it right search engines will find you. So use the keywords naturally in the content and the urls. For instance if you are a fitness coach in Toronto one of your keywords can be toronto fitness coach or fitness trainer in Toronto and other keywords related to losing weight and getting fit and healthy.
  2. Accessibility: Is your website visible on all devices? Is it user friendly and easy to navigate? Can users find what they are looking for easily on the site? Is it mobile responsive and mobile friendly? Is your site consistent using different browsers? What is the load time? You want a website that loads fast, people won’t wait for your site to load. Your site should be user and mobile friendly meaning that people can easily find what they are looking for and on mobile it is also easy to navigate. You need to have your site mobile responsive. Accessibility is all about user experience and how they see your site and browse through it to find what they are looking for.
  3. Setup your social media profiles, and put your location in the exact format you have on your contact page. This is very important for your local SEO. You need to have your location address in the same format everywhere on the internet.
  4. Get reviews, on google and other websites where customers can write about their experience. Ask your happy customers for reviews. And don’t worry about negative comments. The negative ones are actually an opportunity for you to answer them and show your care and customer service.
  5. Links are important for your website. Find authority websites in your field and contact them and see how you can have them post your link. Having links on other websites show search engines that you have something of interest to people. Make sure you don’t post your link on spam websites. This has negative effect on your seo.

Once you have these, you can use services such as google analytics to see the number of visits to your site, duration, and many more information that help you easily learn about your customers’ behavior and learn about the performance of your site. This is a very valuable information. You have to always set goal, monitor, measure, and make changes accordingly to your site to see improvement and results.

 

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Who Will Win? You or Them?

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Who Will Win? You or Them?

Digital world has made it possible to see results right away. You can see what your competitors are doing. Where they post links. What ads they use. How many visits they get. And just compare these data with yours.

You can see and compare what successful businesses are doing different. You can run websites on different SEO tools to get so many data on how they are performing. It is easier than ever to learn about successful corporations and apply what they do to your business. 

SEO and Digital Marketing gives you the chance to see results right away. Not only you get information about your competitors, [in which you can use them to your advantage], you can also get results on your performance and your audience’s reactions to your campaigns and ideas almost right away.

Here are free tools you can use today to learn about your online performance as well as your competitors’. Knowledge is power. Learn as much as you can about your competitors, their performance, and their online actions so you can act more strategically with targeting your audience.

Similar Web: https://www.similarweb.com

You can see number of visits, ranks, bounce rate, visit’s duration, countries most visited, referral links, and many more helpful data.

Quick Sprout: https://www.quicksprout.com/

Moz Local – check if the business is Local: https://moz.com/local/search

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