If you have a business you most likely have a website. If you don’t, well you should definitely act now and put yourself online because you are missing big on opportunities.
If you have a website, then you have probably heard about SEO (Search Engine Optimization). SEO is about increasing your website’s visibility to your potential clients and customers when they search for products or services similar to what you offer.
To get that visibility
- You have to know your customers, what they want, and how you can help them.
- You have to know about search engines and how they go through your site to understand if it is related to what people are looking for or not.
- And you need to know how to promote your business online so that people will trust and contact you.
There are many factors that impact your website SEO success, such as:
Technical: This is about your website and how well it is made to communicate with the search engines. It is about speed of your site, your website structure, URL structure, indexing, coding, and many more…
On-page: This is about your website content. Anything that you have on your site such as text and images, videos, and the code that holds your site.
Off-page: This is anything that bring your business attention but is not on your website. Off page SEO is used to bring your business and your website, trust, authority, and show search engines and visitors that you are related to what you claim you are. Off-page SEO includes link building, PPC (ads), reviews, and social media marketing.
Now this Search Engine Optimization have been in place for many years and many businesses and people are benefiting by getting it right and gaining trust and attention from their target market.
In 2018 you can bring things to another level by thinking about “New SEO” or “Search Experience Optimization”.
Search Experience Optimization is optimizing your website for your target market in all the places your brand could possibly appear.
93% of online experiences start from search engine. This means that search engine can be your biggest advertisement medium to show your brand and business.
When searching for a product or service google uses different ways to show you results. It shows “Ad” above organic results. This means on desktop you might be able to see only one organic result above the fold and on mobile you will only see ads. This should give you a hint that if you want to be visible you might want to try ads to reach more people.
Google’s Knowledge Graph
It also shows results on Google’s Knowledge Graph which displays basic information about your business such as Location, phone number, Ratings, reviews, hours of operation, and link to your website. This is an amazing opportunity to give your users an instant and quick information about your business. Sometimes people don’t go beyond these info and once they see your ratings, reviews, and location they will just give you a call right away. So you have to make sure that you are using this important real estate on the search engine results page to maximize your business awareness, website traffic, and conversion.
Local businesses are benefiting from Google’s Knowledge Graph with minimum effort. Here is an example:
As you can see in this photo, if you give information to Google it collects all it finds to put in front of people for you.
To get the most out of your Google Knowledge Graph just make sure your business is integrated with Google+.
Use Schema Markup to communicate better with search engines. Try to get listed at Wikipedia or Wikidata.
Optimize your Google My Business page and Google Maps and create Social Media profiles.
Make sure you are on youtube, or on third party websites like yelp and amazon. Try to be visible as much as possible.
Optimize it for People
When optimizing the content of your website, optimize it for people. Get to know what your target is looking for, how they search, what keywords they use, and with voice search what they may say and optimize the content according to these keywords. Google understands the context of your content so you don’t need to over use the keywords. Make sure the content is useful and as natural as possible. Keep in mind that you want to give a good experience to the viewers of your website. You want to give them what they are looking for and make their job easier when making the decision.
If you want to know what people are looking for, you can use Google Autocomplete, People also ask, Related searches to learn about what people are looking for. This gives you a great idea on your keywords as well as how you can help your consumers.
Website Speed & Mobile First
You want your content be accessible fast regardless of what device people are using. Slow loading pages impacts your SEO performance and user experience. Having a mobile responsive and mobile friendly website that shows your site in a readable and easy to navigate way is a must have. Google crawls and indexes mobile sites first. So if your website doesn’t have a mobile version you will miss on this one.
Here are things you can start taking care of right now and keep going with it to make sure you are using your opportunities in 2018 to become more visible and hopefully make more conversion by attracting right traffic to your website.