Being active on social media would definitely bring lots of value to your business. People like to interact with humans. And social media sites give you the chance to come out of your business shell and connect with your audience. One big mistake is to create pages for your business and just post all about your services and be super formal with those posts. People want to know you when they come on social media. They want to socialize. This gives you a huge asset to use. Make one on one connection with your target market. Get to know them so you can serve them better.
Be authentic. Demonstrate your empathy. Keep it real. Post photos of activities at work and outside the work, like community activities. Show your audience, you are beyond your business. Be yourself on social media.
People might contact you just because they see you are both having the same interests or you are both doing the same sports activities.
Researches have shown that more than 50% of consumers would like to hire an expert who is active on social media. Consumers use social media to evaluate you, your behavior, and your services. They need to see you outside your website. They want to make connection with you as a human and social media is a great platform to do that . Activity on social media also shows that you care more about your consumer. You think about them and how you can help them rather than how they can help you by spending money on your site. You take some time to interact with them and also provide them with free information and help.
Social media is interactive. Make people comfortable to work with you. Show your trust factors.
Social media also helps you show your immediate attention to your consumer by answering their questions, and responding their comments.
Social media is permanent. It allows you to keep record of all the excellent public interactions you have.
If you think you don’t have enough time to take care of your profiles, or if you can’t respond and interact with others, it is much better no to have a social media profile. Having a dead profile will have negative effects.
How to deal with negative reviews and comments:
It happens a lot that people don’t open social media profiles because they are afraid of negative comments. Don’t fear negative comments: no real business has 100% happy clients.
Negative comment is an opportunity to show your reaction when you have an unhappy client. You can show your constructive, helpful manner. This way it becomes positive. No one expects a business to have 100% positive reviews.