Can I take care of my own Online Marketing?

Who doesn’t want to save some money by taking care of their own online marketing? The big question is that Is it possible?

Yes, of course. It is possible and if you can’t find a good marketer to take care of it for you it is always a great idea to do it yourself. Because without marketing there is no business.

How can you take care of your own online marketing?

You can start reading about it. First you should understand what is online marketing all about. In short it is how you brand and present yourself online. It is how visible you are to those who are searching for services such as yours. And it is about making the right first impression. And turn the visitors into customers.

Digital marketing works best when you know your business well. When your business model is strong and you already know your uniqueness, and what differentiates you from your competitors.

Sometimes it is hard to see all the great things you have which makes you different from others in your field. So from now on listen to your happy clients and ask them what they thought about you and your services. These will give you good reviews to share on your site and social media. And these reviews will make you understand what people and your clients see in you.

There are two parts for a successful Online Marketing. One is Creative and another is Technical. The technical part is about things that have to be done on your website. There are many things that should be done right when your website is built to make sure search engines can find your site when people look for your services.

Things like headers, content, tags, code, image names,… If you don’t have access to the back-end of your site and if you can’t make changes to it then you can’t do this on your own and you would definitely need help. You can of course ask someone to teach you on how you can take care of this part. It shouldn’t take long to learn about it. The tricky part is to be committed and actually put time to do these things.

The creative part is how you want to present yourself and your brand and how you want to be different with others. This is where images, videos, promotions, social media, and content come handy. Think blue sky and write all creative things you can imagine to make the connection with your target market and show your uniqueness. Once you have a list start doing them one by one.

For instance if you are a dentist, see what are some common questions of your patients. And star answering those questions. Make videos and introduce the staff and your office.

If you are amazing with kids, make sure to make videos and take photos that shows that. Start helping and writing useful content on social media and on your blog.

You can also start connecting with your potential clients through other activities. For instance if you are a dentist who is also a professional tennis player start connecting with people through talking about tennis on social media. Or if you like movies share what you like and make suggestions. Your patients and clients are using different channels and have different interests. They can find you even when they are not specifically looking for your services.

So, yes you can take care of your online marketing as long as you take care of it :)

Sometimes businesses don’t ask for online marketing help to save money but they end up losing money and clients that could be theirs. Monitor your progress. Monitoring and measuring is a very important part in online marketing. If you see you are not making progress definitely get help. And if you see yourself busy with work then ask an expert to help you on your online marketing. Someone who cares about your business and success as much as you do.




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5 ways to drive more Business through Digital Marketing

digital marketing for your business

Optimized Website: 

Website is what you need to have to introduce your business, services to your audience and make connection with them and deliver your message. Your website should be well optimized for search engines. Meaning that when people search for products or services that you are offering search engines bring them back the results. You want search engines understand your website and your business in order to put your site in front of the users.

Your website should have a professional look and be user friendly. Your website is your first impression. You want to make the right impression. If you are expert in your field and you believe in your services then your website should show that. If people come across a poorly designed website, they’ll leave, they can’t trust you. I know we should not judge the book by it’s cover but this is business and not lala land. People judge a book by it’s cover unless they have heard so many good things about a specific book that then they don’t care about the cover and just pick the book because they know the author and the title. Now if they know the author and the title and see a nice cover, that would be even better impression. 

As a start up business you have to take care of your first impression. It is the essential to get customers. Once you have them, then you and your services make them to come back. Your website should convey a tangible sense of trust and that can be done through a great looking design that is easy to browse and understand.

So make sure you have a professional looking website that is clean and delivers your message. It is easy to browse and people can easily find your services, can read about you, and find more information based on the service they are interested in.



Make the content of your website related to what you are offering. Use your keywords in the content of your site. So that search engines can find the keywords and bring your site up when someone is searching using similar or exact terms.

Have blog section and post regularly on your blog. Don’t start selling your services or products on your blog. No one is interested in these kind of posts. Make the need for them to have and to use what you are offering. For instance if you have women fashion line your posts can be around fashion and how women can look good. For instance you can write about “What different body types should wear to look good”. “Common problems when women go shopping”. And many more ideas…

You want to give your audience a reason to follow you and visit your site on a regular basis. When they need something that you are offering automatically they know where to go.



I am sure you already know the importance of mobile. People browse through their mobile and find businesses using their mobiles. Even you do the same too. So it is very important to have a mobile responsive website. Mobile responsive means to have a website that changes when people browse through mobile. Why does it have to change?  To make it more readable and easy to browse on mobile devices. If someone comes on your site using mobile and your site loads slow or doesn’t change according to the device, don’t doubt that the person leaves.

The WordPress platform or even Wix give you websites that are responsive and change according to the device is being used. You don’t even need to do anything extra they care of this through their designs. If you currently have a site that is not mobile responsive stop reading this and go change your site. God knows how many clients you have lost just because of that. Google first looks at your site and if it is not mobile responsive, it gives you a negative point and shows related websites that are mobile responsive first.

Optimize for users:

It is important to have a site that is easy to browse and understand by your audience. If people come to your site and close it right away, google keeps record of that and over time it makes your site less visible to users. This is called bounce back. If you have high rate of bounce back you should double check the content of your website with the keywords you are using, and services you are offering to make sure all are related. Don’t use keywords and tags that are not related to your post or services. If you are giving online ads make sure your ad is in line with your keywords and the service you are offering.  Search Engines wants to give users (people that search for something) the best possible experience. You should give your audience the best possible experience too in order to rank higher by search engines over your competitors.


Onsite SEO:

SEO means Search Engine Optimization. Onsite SEO means things you take care on your site to make it optimized for search engines. This includes the content you are writing on your site, the heading you are using, the name of the images you have on your site, anything that is written in text and can be read by search engines. Make sure to use your keywords and make your site the most relevant result to what you are offering. 



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Who Will Win? You or Them?


Who Will Win? You or Them?

Digital world has made it possible to see results right away. You can see what your competitors are doing. Where they post links. What ads they use. How many visits they get. And just compare these data with yours.

You can see and compare what successful businesses are doing different. You can run websites on different SEO tools to get so many data on how they are performing. It is easier than ever to learn about successful corporations and apply what they do to your business. 

SEO and Digital Marketing gives you the chance to see results right away. Not only you get information about your competitors, [in which you can use them to your advantage], you can also get results on your performance and your audience’s reactions to your campaigns and ideas almost right away.

Here are free tools you can use today to learn about your online performance as well as your competitors’. Knowledge is power. Learn as much as you can about your competitors, their performance, and their online actions so you can act more strategically with targeting your audience.

Similar Web:

You can see number of visits, ranks, bounce rate, visit’s duration, countries most visited, referral links, and many more helpful data.

Quick Sprout:

Moz Local – check if the business is Local:

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